Privacy Policy

Effective date: 29th June 2026

This Privacy Policy explains how Leep Health collects, uses, discloses, stores, and protects personal information when you use our website, online store, mobile application, connected wearable-device services, customer support, marketing communications, and related services.

This Privacy Policy is divided into three main parts:

Part A — Website and E-commerce Services explains how we handle information when you visit our website, buy products from our online store, contact customer support, sign up for marketing, or interact with our e-commerce services.

Part B — Mobile App, Wearable Device, Apple Health, Google Health Connect, and Health Data explains how we handle information when you use the Leep Health mobile app, connect a wearable device, use Bluetooth pairing, or choose to connect the app with Apple Health or Google Health Connect.

Part C — General Privacy Terms explains the rights, protections, retention practices, international transfers, children’s privacy terms, and contact details that apply across our services.

Health data from the Leep Health app, Apple Health, Google Health Connect, or a connected wearable device is treated differently from website, store, payment, fulfilment, advertising, analytics, and marketing data. We do not sell health data. We do not use health data from Apple Health or Google Health Connect for advertising, targeted advertising, marketing, profiling, data mining, or unrelated commercial purposes.

For the purposes of this Privacy Policy, “Leep Health”, “Leep”, “we”, “us”, and “our” refer to Leep Health Limited, the operator of the Leep Health website, online store, mobile application, connected-device services, and related services.

Part A — Website and E-commerce Services

1. Information we collect through our website and online store

When you visit our website, make a purchase, create an account, contact us, sign up for marketing, or otherwise interact with our website or online store, we may collect or process the following types of personal information.

Contact and account information

This may include your name, email address, phone number, billing address, shipping address, account login details, communication preferences, and any information you provide when communicating with us.

Order and transaction information

This may include details about the products you purchase, order history, delivery information, returns, exchanges, refunds, warranty claims, customer-service interactions, and related transaction records.

Payment information

Payments are processed by our payment service providers and e-commerce platform providers. We do not intentionally store full payment-card details ourselves. Payment providers may process payment-card numbers, billing information, authentication information, fraud-prevention information, and other information necessary to process your transaction.

Customer support information

If you contact us for support, we may collect your contact details, order details, device details, app details, correspondence, images, troubleshooting information, and any other information you choose to provide so that we can respond to your request.

Marketing and communication information

If you subscribe to our marketing communications or interact with our campaigns, we may collect your name, email address, communication preferences, marketing consent status, engagement with emails or messages, and related information.

Website, device, cookie, and analytics information

When you use our website, we and our service providers may collect information such as your IP address, browser type, device type, operating system, pages viewed, products viewed, referral source, time spent on pages, approximate location derived from IP address, cookie identifiers, advertising identifiers, and similar usage information.

2. How we use website and e-commerce information

We use website and e-commerce information to:

provide, operate, and maintain our website and online store;
process orders, payments, refunds, returns, exchanges, and deliveries;
communicate with you about your orders, account, customer-service requests, product updates, and service messages;
provide customer support and troubleshoot issues;
manage fraud prevention, payment security, chargebacks, and legal compliance;
improve our website, products, customer experience, and services;
send marketing communications where permitted by law and your preferences;
measure advertising, website performance, and campaign effectiveness;
comply with tax, accounting, consumer-protection, product-safety, and other legal obligations.

3. Shopify, payment providers, fulfilment partners, and e-commerce service providers

Our online store may be hosted by Shopify or another e-commerce platform provider. We may use third-party providers to support payments, fraud prevention, order processing, inventory management, delivery, returns, customer support, email communications, analytics, and similar e-commerce functions.

These providers process information only as needed to provide their services to us, operate the store, process your transaction, fulfil your order, provide support, protect against fraud, or comply with applicable law.

4. Cookies, pixels, tags, analytics, and advertising technologies

Our website uses cookies, pixels, tags, SDKs, local storage, and similar technologies to operate the website, remember preferences, understand website performance, measure marketing effectiveness, and support advertising.

Some technologies are strictly necessary for the website and online store to work, such as basket, checkout, security, fraud-prevention, payment, and account-related technologies. These may be used without your consent where permitted by law.

We also use optional analytics and advertising technologies, which may include Meta Pixel, Google tags, Google Ads conversion tracking, Google Analytics, and similar tools. These technologies may collect or receive information such as your IP address, device and browser information, pages viewed, products viewed, basket activity, purchases, referral sources, advertising interactions, and cookie or advertising identifiers.

We use these technologies to understand how visitors use our website, measure the effectiveness of our advertising, attribute sales or conversions, improve our campaigns, and show or measure relevant advertising.

Where required by law, we only use non-essential analytics, advertising, and tracking technologies after you have given consent through our cookie banner or consent-management tool.

You can accept, reject, or manage non-essential cookies and tracking technologies through our cookie banner or cookie settings tool. You can also control cookies through your browser settings, although disabling some cookies may affect how the website works.

We do not use Meta Pixel, Google tags, advertising cookies, or website marketing technologies to access, collect, use, or share Apple Health, Google Health Connect, or wearable-device health data.

5. Advertising and measurement partners

Where you have given consent where required by law, we may share website and e-commerce event data with advertising and measurement partners such as Meta and Google. This may include information about website visits, product views, basket activity, purchases, advertising interactions, approximate location derived from IP address, device information, browser information, cookie identifiers, and similar online identifiers.

We use this information to measure advertising performance, understand conversion attribution, improve campaigns, and deliver or measure relevant advertising.

This advertising and measurement activity relates to our website and e-commerce services only. We do not share Apple Health, Google Health Connect, or wearable-device health data with Meta, Google Ads, advertising platforms, marketing partners, data brokers, or information resellers.

6. Marketing communications

If you subscribe to marketing communications, we may send you emails, messages, offers, product updates, launch information, and related communications.

You can unsubscribe from marketing emails by using the unsubscribe link in our emails or by contacting us. We may still send you non-marketing messages, such as order confirmations, delivery updates, warranty information, service notices, or important legal updates.

Part B — Mobile App, Wearable Device, Apple Health, Google Health Connect, and Health Data

7. Information we collect through the Leep Health app

When you use the Leep Health mobile app, we may collect or process the following types of information, depending on the features you use and the permissions you grant.

Account and profile information

This may include your name, email address, account ID, login information, app settings, preferences, consent choices, and customer-support information.

App usage and diagnostics information

This may include app version, device model, operating system, language settings, app interactions, feature usage, error reports, crash logs, diagnostic information, performance data, and similar technical information used to operate, secure, troubleshoot, and improve the app.

Wearable-device information

If you connect a Leep-compatible wearable device, we may process information such as device model, device identifier, firmware version, serial number or similar device reference, battery level, Bluetooth connection status, pairing status, device settings, calibration information, firmware-update status, and related technical information.

Health, fitness, sleep, activity, and wellness information

Depending on the features you use, the wearable device you connect, and the permissions you grant, the app may process health, fitness, sleep, activity, and wellness information. This may include information such as sleep data, steps, activity data, exercise or workout data, heart rate data, blood oxygen data, calories or energy expenditure, recovery or wellness indicators, and other health or fitness information made available through the app, the wearable device, Apple Health, or Google Health Connect.

We only process health, fitness, sleep, activity, and wellness information to provide user-facing app, wearable, health, sleep, activity, fitness, wellness, and related features requested by you.

8. Wearable-device data

When you connect a compatible Leep wearable device to the app, the app may receive or process data from the device so that we can provide the app and wearable features.

This may include:

device pairing and Bluetooth connection information;
battery level and charging status;
device model, firmware version, and device settings;
sleep, activity, heart rate, blood oxygen, temperature, recovery, wellness, or similar wearable-generated metrics, depending on the features enabled;
troubleshooting and diagnostic information.

Wearable-device data is used to provide the Leep app experience, including device setup, syncing, insights, firmware updates, troubleshooting, customer support, and related user-facing functionality.

We do not sell wearable-device health data. We do not use wearable-device health data for advertising, targeted advertising, marketing, profiling, data mining, or unrelated commercial purposes.

9. Apple Health

On iOS, the Leep Health app may connect with Apple Health, with your permission.

Apple Health access is optional. We only access Apple Health data after you grant permission through the Apple Health or iOS permission screen. You can manage or revoke Apple Health permissions at any time in the Apple Health app or iOS settings.

Depending on the permissions you choose to grant, the Leep Health app may read from and/or write to Apple Health selected categories of health, fitness, sleep, activity, or wellness data, such as:

sleep data;
steps and activity data;
exercise or workout data;
heart rate data;
blood oxygen data;
calories or energy expenditure;
other health, fitness, or wellness data types that you choose to share with the app through Apple Health.

We use Apple Health data only to provide user-facing app features requested by you, such as displaying health, sleep, activity, fitness, wellness, or wearable-device insights; syncing compatible health and fitness information; and supporting functionality between the Leep Health app, your wearable device, and Apple Health.

We do not sell Apple Health data.

We do not use Apple Health data for advertising, targeted advertising, marketing, profiling, data mining, or any purpose unrelated to providing the app’s health, sleep, activity, fitness, wellness, wearable-device, or related user-facing features.

We do not disclose Apple Health data to advertising platforms, marketing partners, data brokers, information resellers, or other third parties for their own commercial purposes.

10. Google Health Connect

On Android, the Leep Health app may connect with Google Health Connect, with your permission.

Google Health Connect access is optional. We only access Google Health Connect data after you grant permission through the Android Health Connect permission screen. You can manage or revoke Google Health Connect permissions at any time through Android settings or the Health Connect app.

Depending on the permissions you choose to grant, the Leep Health app may read from and/or write to Google Health Connect selected categories of health, fitness, sleep, activity, or wellness data, such as:

sleep data;
steps and activity data;
exercise or workout data;
heart rate data;
blood oxygen data;
calories or energy expenditure;
other health, fitness, or wellness data types that you choose to share with the app through Google Health Connect.

We use Google Health Connect data only to provide user-facing app features requested by you, such as displaying health, sleep, activity, fitness, wellness, or wearable-device insights; syncing compatible health and fitness information; and supporting functionality between the Leep Health app, your wearable device, and Google Health Connect.

We do not sell Google Health Connect data.

We do not use Google Health Connect data for advertising, targeted advertising, marketing, profiling, data mining, or any purpose unrelated to providing the app’s health, sleep, activity, fitness, wellness, wearable-device, or related user-facing features.

We do not disclose Google Health Connect data to Shopify, advertising platforms, marketing partners, data brokers, information resellers, or other third parties for their own commercial purposes.

11. How we use app, wearable, and health data

We use app, wearable, and health-related data to provide user-facing features requested by you.

This may include using data to:

provide, operate, and maintain the Leep Health app;
pair and manage your wearable device;
display sleep, activity, fitness, health, wellness, or device insights in the app;
process health, fitness, sleep, activity, wellness, and wearable-device data locally on your device;
sync compatible information between the Leep Health app, your wearable device, Apple Health, Google Health Connect, or another third-party platform where you have granted permission;
provide optional cloud backup, restoration, and user-controlled access to your data;
support device setup, firmware updates, battery status, device settings, and troubleshooting;
provide customer support where you contact us and choose to share relevant information;
improve app reliability, performance, security, and user experience using technical and diagnostic information;
detect, prevent, and investigate security issues, fraud, abuse, or technical problems;
comply with legal obligations.

We do not use Apple Health, Google Health Connect, or wearable-device health data for advertising, targeted advertising, marketing, profiling, data mining, resale, or unrelated commercial purposes.

12. Local processing, cloud backup, and third-party connections

The Leep Health app is designed to process health, fitness, sleep, activity, wellness, and wearable-device data locally on your device.

A cloud connection is not required for core app functionality. This means that, in normal use, your health, fitness, sleep, activity, wellness, and wearable-device data can be processed on your device without being sent to Leep Health for our own use.

We may provide an optional cloud backup facility so that you can back up, restore, or access your data for your own use. This backup facility is provided for your convenience and control. Leep Health does not access, review, sell, use for advertising, use for marketing, or otherwise use your backed-up health, fitness, sleep, activity, wellness, or wearable-device data for our own commercial purposes.

Where cloud backup is enabled, the relevant data is stored only for the purpose of providing backup, restoration, and user-controlled access to your data. You may disable cloud backup or request deletion of Leep-controlled backup data by using the available app controls or by contacting us at support@leephealth.com.

If you choose to connect the Leep Health app to Apple Health, Google Health Connect, or another third-party platform through an API or platform permission, you control what data you choose to share with that third-party platform, subject to the controls provided by your device, operating system, Apple Health, Google Health Connect, or the relevant third-party service.

Leep Health does not control how Apple Health, Google Health Connect, or other third-party platforms process data after you choose to share data with them. Their processing of your data is governed by their own privacy policies, permissions, and user controls.

13. Health-data sharing restrictions

Health data is treated differently from website, store, payment, fulfilment, advertising, analytics, and marketing data.

We do not sell health data.

We do not use Apple Health or Google Health Connect data for advertising, targeted advertising, marketing, profiling, data mining, or unrelated commercial purposes.

We do not disclose Apple Health or Google Health Connect data to Shopify, advertising partners, marketing partners, advertising platforms, data brokers, information resellers, or other third parties for their own commercial purposes.

We may share or process health-related data only where necessary to provide app functionality requested by you, operate and secure the app, provide customer support, comply with applicable law, or where you have given explicit consent.

14. Permission controls

You control whether the Leep Health app can access Apple Health or Google Health Connect.

You can manage or revoke Apple Health permissions in the Apple Health app or iOS settings.

You can manage or revoke Google Health Connect permissions in Android settings or the Health Connect app.

If you revoke these permissions, the Leep Health app will no longer be able to access the relevant data, and some app, wearable, health, sleep, activity, fitness, or wellness features may not work as intended.

15. App analytics and crash reporting

We may use analytics and crash-reporting tools to understand app performance, diagnose bugs, improve reliability, and enhance the user experience.

Where possible, app analytics and crash-reporting data is limited to technical and diagnostic information, such as app version, device type, operating system, crash logs, performance events, and general feature usage.

We do not use Apple Health or Google Health Connect data for advertising or marketing analytics.

Part C — General Privacy Terms Applying to All Services

16. How we disclose personal information

We may disclose personal information to the following categories of recipients where necessary and lawful:

e-commerce platform providers, such as Shopify;
payment processors and fraud-prevention providers;
fulfilment, delivery, returns, and logistics providers;
customer-support providers;
email, SMS, and communication providers;
website hosting, cloud infrastructure, security, and IT service providers;
analytics and performance-measurement providers;
advertising and marketing service providers, for website and e-commerce marketing only;
app analytics and crash-reporting providers;
professional advisers, such as lawyers, accountants, auditors, and insurers;
regulators, public authorities, law enforcement, courts, or other parties where required by law;
parties involved in a business transaction, such as a merger, acquisition, financing, restructuring, or sale of assets.

Health data from Apple Health and Google Health Connect is subject to the additional restrictions in Part B. We do not sell Apple Health or Google Health Connect data, use it for advertising or marketing, or disclose it to Shopify, advertising partners, marketing partners, advertising platforms, data brokers, or information resellers.

17. Legal bases for processing under UK GDPR and EU GDPR

Where UK GDPR or EU GDPR applies, we rely on one or more of the following lawful bases to process personal information.

Performance of a contract

We process personal information where necessary to provide our products or services to you. This includes processing orders, taking payments, arranging delivery, managing returns, providing customer support, creating or managing your account, providing app functionality, and supporting connected wearable-device features.

Consent

We process personal information where you have given us permission to do so. This may include subscribing to marketing communications, accepting optional cookies, enabling Apple Health permissions, enabling Google Health Connect permissions, or granting optional app permissions.

You can withdraw consent at any time, although this may affect the availability of some features.

Legitimate interests

We process personal information where necessary for our legitimate business interests and where those interests are not overridden by your data-protection rights. This may include improving our website, app, products, and services; preventing fraud; securing our systems; responding to customer enquiries; understanding service performance; and managing our business operations.

Legal obligation

We process personal information where necessary to comply with applicable laws, such as tax, accounting, consumer-protection, product-safety, regulatory, or law-enforcement obligations.

Vital interests

We may process personal information where necessary to protect someone’s vital interests in exceptional circumstances.

18. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide our services, maintain accounts, fulfil orders, provide support, comply with legal obligations, resolve disputes, enforce agreements, and protect our rights.

Order, transaction, tax, accounting, and legal records may be retained for longer periods where required by law.

App, wearable, and health-related information is retained only for as long as necessary to provide the relevant app or wearable features, unless a longer retention period is required or permitted by law.

Where health data is stored only locally on your device or within Apple Health or Google Health Connect, retention may be controlled by your device settings, Apple Health, Google Health Connect, or the relevant platform controls.

19. Data security

We use appropriate technical and organisational safeguards designed to protect personal information against unauthorised access, loss, misuse, alteration, or disclosure.

No method of transmission or storage is completely secure. We cannot guarantee absolute security, but we take reasonable steps designed to protect the information we process.

20. International transfers

We may process and store personal information in countries other than the country where you live. These countries may have data-protection laws that differ from those in your jurisdiction.

Where required by applicable law, we use appropriate safeguards for international transfers, such as contractual protections, transfer-risk assessments, or other lawful transfer mechanisms.

21. Your privacy rights

Depending on where you live, you may have rights in relation to your personal information, including the right to:

request access to personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of personal information;
object to or restrict certain processing;
withdraw consent where processing is based on consent;
request portability of certain information;
opt out of certain marketing communications;
object to certain direct marketing;
lodge a complaint with a data-protection authority.

To exercise your rights, please contact us using the details in the “Contact us” section below.

We may need to verify your identity before responding to certain requests.

22. Managing and deleting health data

You can manage health, fitness, sleep, activity, wellness, and wearable-device data through the Leep Health app, your device settings, Apple Health, Google Health Connect, and any connected third-party platforms, depending on the features you use and the permissions you grant.

You may manage or revoke Apple Health permissions in the Apple Health app or iOS settings.

You may manage or revoke Google Health Connect permissions in Android settings or the Health Connect app.

You may manage or delete data stored in Apple Health or Google Health Connect using the controls provided by Apple, Android, and Google Health Connect.

If you enable Leep’s optional cloud backup facility, you may disable backup or request deletion of Leep-controlled backup data by using the available app controls or by contacting us at support@leephealth.com.

You may request deletion of personal information associated with your Leep Health account by contacting us at support@leephealth.com.

Deleting your Leep Health account or Leep-controlled backup data may not automatically delete information stored separately on your device, in Apple Health, in Google Health Connect, or in third-party platforms that you have chosen to connect.

23. Children’s privacy

Our services are not intended for children under the age of 13, or the minimum age required by applicable law in your jurisdiction.

We do not knowingly collect personal information from children without appropriate consent where required by law. If you believe a child has provided us with personal information, please contact us so that we can take appropriate action.

24. Third-party links and services

Our website, app, emails, or services may contain links to third-party websites, apps, platforms, or services. We are not responsible for the privacy practices of third parties.

Apple Health, Google Health Connect, Shopify, payment providers, delivery providers, advertising partners, and other third-party services may process information under their own privacy policies and terms. You should review those policies to understand how they handle your information.

25. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will take reasonable steps to notify you, such as updating the effective date, posting the updated policy on our website, or providing notice through the app or other appropriate channels.

Your continued use of our services after the updated Privacy Policy becomes effective means that the updated policy applies to your use of the services from that date.

24. Contact us

If you have questions about this Privacy Policy, our privacy practices, or your privacy rights, please contact us at:

Email: support@leephealth.com

Company: Leep Health Limited, Company No.: 16012351. Registered in England and Wales.

Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ

For privacy-rights requests, please include enough information for us to verify your identity and understand your request.