Don’t snooze on this opportunity.
We’re democratising access to luxury sleep-tech. Premium Smart Rings at mass-market prices.
2 Billion+ working-age adults are sleep deprived.
**Source: ResMed™ Worldwide Sleep Survey 2024
Smart Rings flourish but are out of reach for most.
Quality rest and self-care are non-negotiable.
* NPJ Digital Medicine Study (M. Holko et al., 2022)
Chart - CCS Insight 2024 - Forecast Unit Sales of Advanced Smart Rings
Premium Brands in order of market share: Oura, Ultrahuman, Samsung, RingConn, Circular
We’re ready to capture a £5B market opportunity.
De-risked. Market and investment ready.
Our team.
fix sleep tech that's broken.
Our team combines deep expertise with a simple belief: good sleep shouldn't require a PhD to understand or a trust fund to afford.
Our mission is simple: Create sleep tech that actually helps instead of stressing you out. Because whatever your income, we're all chasing the same thing - better sleep, happier days, and feeling like our best selves again.
Simon Neave
Co-Founder - CEO
25+ years scaling electronics ventures. Former CCO of STRAX with extensive strategic channel partnership experience.
Alap Shah
Co-Founder - COO
15+ years leading operational excellence at Blackberry & STRAX. Proven track record scaling early-stage tech ventures.
Clare Simpson
Women's Health Specialist
Health Expert and Tech Advocate. Led AI health initiatives from concept to market. Champion for inclusive healthcare.
Martin Ashby
CTO
25+ years leading technical teams across multiple sectors. Built data analytics platforms for retail-tech scale-ups.
Adam Bailey
CMO
18+ years proven track record leading creative teams in digital marketing. Experience scaling consumer tech and health wearables via D2C/Amazon.
Thomas Moeller
CXO
Fractional. 25+ years digital innovation. UX design leader transforming complex products into intuitive experiences.
Becca Caddy
Leading Wearable Technology Writer
15+ years as leading wearable technology writer for The Guardian, Observer, Metro, Stylist, Grazia, New Scientist, WIRED, TechRadar, Gizmodo, and more.
Laura Jennings
Experienced Medical Writer and Researcher
Laura is a Registered Associate Nutritionist (ANutr) with a Master’s degree in Nutrition and a Bachelor’s in Psychology. She is an experienced medical writer and researcher who partners with leading biotech, health and wellness brands to deliver evidence-based content and compelling brand storytelling. Laura is also part of the research team at Deakin University, contributing to pioneering studies on the role of nutrition and lifestyle factors in mental health.
